Tiktok has taken the world by storm. Entertainers of all ages have fallen in love with dancing, joking, and creating some really spicy memes in the process. Although TikTok’s was the most downloaded mobile app in late 2018, it’s hard to say that its content has longevity. Like Vine (RIP), some TikTok creators have become well known online thanks to their frequent uploads and fresh content. However, the 15-second format rarely features truly memorable uploads. This may primarily be due to the fact that much of the popular content is based on memes, which are inherently volatile.
From a content creator’s standpoint, this is great. People make jokes, I make jokes, people recognize my jokes, and we all laugh together. Unfortunately for TikTok, these goals are better for the creators’ longevity than the platform’s. Nobody owns memes, and sponsored content can only go so far. So, TikTok, what’s the right move here?
TikTok, meet Cameo
Cameo, for those who don’t know, is a website where celebrities will create personalized videos for people, saying whatever they want, for a premium cost. Although world-famous actors, athletes, and musicians will run you several hundred dollars for a short video, various Internet celebrities and comedians come at a more affordable price range. Since its inception, Cameo has racked up hundreds of entertainers willing to offer their services, but the list heavily caters towards the cheaper, lesser known options. We suspect this is partially due to the fact that the average person doesn’t want, or can’t afford, a short video that costs almost as much as their rent.
Big Boys NYC proposes a mutually beneficial collaboration: Cameo implements TikTok integration, where entertainers can offer to accompany a TikTok entertainer in a split-screen video for a nominal rate (likely several times the base rate). Cameo would handle API logistics and technical integration with TikTok, and TikTok would get a percentage of Cameo’s revenue from the deal.
This is why it works
Cameo gains a massive spike in popularity from TikTok’s incredible userbase. Celebrities on Cameo will see additional revenue and attract audiences with more disposable income. Content creators would certainly be willing to spend hundreds of dollars to make a music video with their celebrity idol. TikTok will not only get celebrity talent for free, but they’ll be the first network to do so. All that’s left is to sit back, crack open a White Claw, and watch the movie deals flood your inbox. Stay big.